Traditional marketing, such as billboards, print media, trade shows, exhibitions events in malls, and word-of-mouth has helped many local B2Bs to find success. No doubt about it. But all the businesses that have been dependent and loyal to traditional marketing means have hit the worst by the Covid-19 containing measures. Cisco Live, Gartner Marketing Symposium, and other large B2B events have been canceled by their hosts is an example of the effects of Covid-19. The fine arts industry, such as music, dance, film, and drama are badly declining as well.
During the lockdown, consumers have vastly accessed the internet and internet mediums to communicate and thrive. With people staying at home, even the most creative and engaging billboard or magazine is of no use.
As traditional marketing is shutting down, the only way businesses can communicate and engage with existing and new customers is through digital marketing services and strategies.
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