Social media has kept people entertained and engaged during the lockdown and beyond. All your customers are now using one or more social media channels to connect with friends and family, and gather information. Here are a few reasons why social media marketing is important now more than ever.
- Facebook app usage has increased by 70% after the Lockdown was implemented in March.
- Amazon and other big brands have pulled strings on other marketing approaches but turned towards email and social media marketing to improve brand recognition and engage customers.
- People have been using different channels to source different content. TikTok and Snapchat have seen a spike in demand for entertainment and fun content, while Facebook and Instagram are extensively being used for a brand, product, and services promotions. Besides, text messengers, like Facebook Messenger, Skype, Hangouts, and WhatsApp are also leveraged to communicate with customers and clients.
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