Digital marketing experts mass email marketing services to engage a large group of people with useful email campaigns – could range of discount offers, blogs, to information about goods and services. Email marketing helps attract potential customers, engage new customers, and retain existing ones using two different strategies.
Here they are:
Unsolicited Bulk Email Campaigns:
These emails are sent in bulk to people without asking for their permission. Unsolicited marketing is usually done when you don’t have a subscription in place. For instance, you could send emails to someone who viewed your website using their email ID or filled in an inquiry form. Unsolicited emails are more generic and do not have scopes for personalization.
This type of email marketing can lead to spamming if you aren’t cautious.
Legitimate or Solicited Emails:
Legitimate email marketing services allow you to personalize your emails based on your customers. For instance, you can send in a reminder to your existing customer that their renewal is due or provide additional information about a product to a customer who purchased it recently and even share blogs or other updates based on the customer.
Solicited emails can be sent only when the customer has asked for it (applied for email subscription) when your emails include an unsubscribe button, when the customer is informed about your business, and when there is scope for personalization.
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