- No Keyword Variations: You may be a cardiologist, but your patients may search you with the terms ‘heart surgeon’ and ‘heart doctor’. While the main keyword has to be used enough times, slight variations will increase your chances of reaching specific users. Use variations in longer content (above 1000 words).
- Writing for English Experts: While the grammar and language should be perfect, you must make sure that your content is easily readable (at least by a grade 8 or 13-year old student). Big terminologies must be rephrased with simple words to avoid high bounce rates.
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- Content Not Informative: Right from the title to the Call to Action (CTA), your content should help readers solve their problems. They should understand why they need to buy from you or hire you. Best SEO companies talk about a problem, provides a solution, and their way to deliver it.
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