For instance, if a user searches for ‘how to get rid of cockroaches’ and if you own a pest control shop, Google and other search engines will automatically assume that the user requires a solution and provide a list of top pest control service providers, including you, available near the user’s location.
Your chances of being found on SERP go up if your website is optimized for local search and you have content that benefits the users.
Google My Business feeds information in several places, including SERP and Map results. However, it is influenced by a lot of things, from the information fed by you in My Business to the information you generate, like the reviews, Q&A, and ratings.
Local SEO also considers ‘Citiations’ or places where your business’s Name, Address, Phone Number, and website URL (NAPW) are mentioned collectively. This could be a local business listing, like Practo for doctors or Just Dial, or any other place like a blog or social media site.
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