The spokesperson further added, “While most people use WhatsApp to chat with friends and family, increasingly people are reaching out to businesses as well. We updated the privacy policy to describe that, going forward, businesses can choose to receive secure hosting services from our parent company Facebook to help manage their communications with their customers on WhatsApp”.
The new WhatsApp upgrade will enable social media marketing agencies in Delhi to share only streamlined marketing and sales data to Facebook on behalf of businesses. This will help brands incorporate content personalization and promote related advertisements across all social media channels associated with the parent company.
Furthermore, now the platform will allow users to interlink payment portals, such as Facebook Pay, for purchasing via the messenger app.
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