Know that an SEO audit should be comprehensive and cover structural as well as content components influencing your SEO visibility.
There are three key elements of SEO audits that you must not ignore:
- Hosting and indexing, which comprises the backend element.
- Content, keywords, and metadata, which comprises the front-end.
- Links quality and external references.
1. Crawl your Website
You can use free online tools to crawl your website. These tools find various significant errors, including broken links, bad keywords, bad images, duplicate content, unlinked pages, excess redirects, and page title issues.
2. Make only one version of your website browseable
If your website has multiple URL versions, you will be sending a misinterpreted message for crawlers and they wouldn’t know which one to crawl. This will negatively impact your traffic conversion. So, make sure you either have HTTP or HTTPS and either a mobile version or a desktop version.
3. Complete on-page SEO checks
On-page SEO checks are conducted to make sure your site is optimized properly and crawlers are able to crawl the site perfectly. This is very important if you have published a lot of content with similar themes. Sometimes some seemingly unrelated content may show-up. Therefore, look for page titles, title tags, meta descriptions, hierarchy, keyword placement.
4. Check your internal and external links
Sites with logical hierarchy improve rankings. Therefore, identify broken links, both internal and external as earliest as possible and fix them. You can use downloadable tools that locate broken links within websites.
5. Perform backlink audit
Backlinks are important. Period. Therefore, it is important for you to know what is happening both on and off your site. Use online tools to assess your backlink quality to check your current link profile, evaluate competitor’s backlinks, and focus on areas that you can boost.
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