There are six types of branding and each has different advantages and functionalities. You have to choose one based on your requirement.
Product Branding
Product branding is the most common type of branding that differentiates a product from its competitors. It can be the color, the design, logo, packaging or anything that uniquely identifies a product, which helps customers to easily notice it when they walk into a supermarket.
Corporate Branding
Corporate branding is used when businesses want to produce a good reputation. Here organization’s services, products, employees, work culture, ethics, norm, and social responsibility are branded. Corporate branding can create a positive impact on both company’s end clients as well as employees.
Retail Branding
Industry giants who are looking to outpace their competition in product sales should use Retail Branding. Retail branding is expensive, as it requires a lot of effort to convince customers to choose their brand over others.
Personal Branding
Personal Branding is used for celebrities, sports people, and other famous personalities in their respective fields. It is applied to develop a good public image. Charitable acts, sponsoring events, promises, and other credible actions are used as branding tactics here.
Comments
Post a Comment