What is Visual Search? Will it be a Game Changer?

 Hear from the Best SEO Company in Delhi. 


Google Lens and Pinterest are two of the prime examples of Visual Search.

They work fantastically well. You can scan and retrieve information on anything that Google Lens focuses. Did you know Google Lens can recognize 1 billion objects? That’s great. You also have Bing’s Visual Search, which is pretty good too.

So, what is it?

You open your smartphone camera, tap Google Lens, and focus on any object in your room. It will show suggestions based on what it sees – if its text, then Google will ask if you would like to translate or copy the text. If it’s an object, say a sofa, the tool will probably show results containing images of a couch, online shopping links, sofa manufacturers near you, and so on. 

Visual Search could be super useful for translation, getting information, Google Maps direction, shopping, recipes, tracing landmarks, business listings, and more. 

We live in the millennial time, which means 60% of your consumers are hardcore internet users and youngsters. Which is probably why 62% of Gen Z customers have asked for visual Search in website optimization.

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