With increasing video content across social media, research shows us that viewers have a personal attachment to the videos they watch. Brands targeting their consumers with video ads can use this personal connection to engage customers and boost retention.
In 2020, Google had surveyed 2800 YouTube viewers. The findings provided actionable insights into the content viewers watch and the reason behind it. The study found that viewers felt happy after watching a video (ducks eating peas), but the reasons were different. For some, it was a source of entertainment. For others, it allowed occupying their toddlers, and for many, the video reminded of farmlands, grandparents, and the importance of eating vegetarian food.
The survey also showed that videos with low views were likely to be personally engaging than videos with high views.
The survey further found that YouTube music videos were ten times more likely to stir happy feelings in viewers than sadness. Music can quickly resonate with people’s nostalgia, culture, value, relationships, and more.
Therefore, marketers must devote their time and effort to create campaigns that are highly engaging to small-sized, loyal viewers instead of producing content for a mass audience.
Comments
Post a Comment