Brands and their partner social media marketing agency in Delhi can engage their consumers through online videos – be it IGTVs, Reels, YouTube videos, or Live stories to provide information in an emotion-evoking manner.
Since we digest video content 60 times faster than text, it is important to grab the viewer’s attention in 5 seconds. Leading social media marketing agency in Delhi tells us how to engage customers with your video content quickly.
– Do not target a mass audience. Instead, focus on your niche viewers by sharing relatable stories – situations that your customers face regularly.
– Use primary emotions to express your story – laughter, surprise, love, joy, sadness, and anger, in the same order.
– If your time limit is less than 10 seconds, focus on the purpose of the content instead of storytelling – this includes important product features, passing a piece of information, or a new service.
– Use slow-motion effects to trick the brain with an intense message, such as Coca-Cola ads.
– Don’t rely on a single ad. Instead, create a series of ads with multiple messages or ideas. Example: new Cred ad or old Vodafone ads.
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