What is Remarketing?
Remarketing is a strategy used to target those customers who have already visited your website, yet haven’t bought your products and services. On an average, 96% of the visitors fall under this category and through remarketing you can influence at least 75% of the targeted customers.
What is Retargeting?
Retargeting (or Remarketing) is a PPC model, which is an online marketing technique where brands and companies reach people who have shown interest in their website but haven’t converted it to a sale.
Google AdWords Remarketing Process (5 Steps)
Bidding Strategy
Google AdWords has 19 bidding strategies for remarketing. We implement specific or other bidding strategies considering several factors such as your business, your product and services, targeted audience, budget, competition, geography etc.
Banner Creation
Success of remarketing campaign wholly depends upon the banner creation and banner is a crucial aspect of the campaign. After the tags and list, we would develop innovative banner ads for your campaign and put them on A/B trial for optimum solution.
Ongoing Monitoring and Analysis
The final step is to execute and continually monitor the remarketing campaign for best-desired results. Our PPC team will optimize your campaign if need be so as to constantly increase your brand awareness and profit ratio.
Remarketing Lists Tags
The second phase is to create suitable tags for the remarketing list. As and when visitors visit your website, their information will automatically be added to the list. And the list will enable us to create relevant interactive ads.
Setting the Audience
The primary step of remarketing is to define your audience for the marketing. It will help to create the foundation of your campaign
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