Brands have to make sure their eCommerce sites:

 

• Run on the latest framework
• Are responsive (mobile optimized)
• Have the best user accessibility and experience (UI and UX)
• Reach across a broad segment of audience 
• Have fast load time and transactional speed
• Have multiple payment options 
• Integrate with Chatbots for live customer support
• Provide unified commerce solutions

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The best Social media marketing strategy for eCommerce website development is essential because it boosts brand value, shopping experience, and customer engagement with the brand, thereby leading to long-term customer loyalty.

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Customers are humans who are always looking for simple, fast, and real-time solutions to their problems, more than value for money. With so many options out there now, customers have all the power to switch brands if they don’t get what they need. 

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Great eCOmmerce website and profound social media campaigns will help you sell your products directly from social media posts and stories. Besides, Google always ranks those websites high which have an excellent social media presence.