DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.
Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent. Keywords based approach will not work anymore.
You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.
TIP:
- No more copy-paste blog posts that answer the searcher’s question in one way
- Try to answer the question using different ways providing a different context for the answer
- Do a better job of creating your content
Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.
TIP:
- Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
- Posts should be about people talking to people
- Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it
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