Tips for Facebook Ads in 2023 for eCommerce Brands

 

Until recently, Facebook social media marketing services in Delhi dominated the eCommerce marketing landscape, as running Facebook ads was much easier.

But then it suddenly got expensive, competition became fierce, and it became harder for eCommerce businesses to get their desired return on ad spending.

However, things will change once again in 2023. Right from getting easier ad placements to paying less for ads, eCommerce businesses will enjoy returns on their Facebook Ads spends.

If you are still running your Facebook Ads in 2023, this is an excellent year to make the most of your social media marketing plan. You can discuss this with a dedicated eCommerce Social Media Marketing Company in Delhi for more information.

 

Pick the Right Images

Use only high-quality images for your ads. Make sure the image is of the right size for your ad. Avoid pictures that are of the same color as Facebook (blue and white). Your chosen picture should be happy, featuring smiling people using your products.

Yeah, that’s the reality. So, remember that pictures of women perform better than men.

And ensure that you choose an attractive person that relates to the product. Use real images and avoid stock photos.

Since people tend to scroll their Facebook feeds quickly, you need to make sure that the image stands out with interesting text.

That said, the text should not take more than 20% of the total area of the picture.

Use powerful words, numbers, and headlines to create engagement.

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