Most fashion brands don’t take keywords seriously, but they are the basic things that determine where your products will show in search results. On the other hand, being overly ambitious and using highly competitive and broad keywords wouldn’t generate good results.
For instance, by targeting an already competitive keyword, you will have to compete with big brands in the fashion industry. You will have significantly less chance of finding your niche.
As a fashion SEO agency in Delhi, we suggest emerging brands and new entrepreneurs build authority with long-tail keywords in their early phases of the SEO campaign.
Since these keywords are specific, they can be easily ranked.
When you find relevant keywords, use them in your meta tag and description. Meta titles and descriptions are the first things shoppers see when they find your site on Google SERP. So, it is essential to integrate keywords into meta titles and descriptions for your page to rank higher.
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