Other Mistakes That B2B Companies and Marketers Commit

• Not making simpler, cleaner, and more informative business websites. Not creating smartphone-friendly websites. 
• Not establishing a focused landing page for a more specific product, offer, or service area. A landing page not only improves Google’s ranking but also reduces online advertising costs.
• Not investing in paid social media advertising, particularly LinkedIn. 
• Not establishing clear KPIs in different stages of buyers’ purchase journey. Common KPIs that we include in our B2B digital marketing services in Delhi are ROI, marketing-influenced customers, traffic-to-lead ratio, click-through rate, acquisition cost, and customer lifetime value. 
• Lack of clear vision, leading to unnecessary spending. Factors affecting B2B digital marketing costs are website traffic, MQLs, social media metrics, email list growth rate, cost per lead, and customer acquisition cost (CAC).