When it comes to Facebook Ads and building a brand online, you must consider a couple of things. The first is to hire the best Content Marketing and Graphic Designing Company in Delhi. As you all know, content is king today. And no one can better understand and deliver content than a team of experienced and inventive graphic designers and content marketers.
Right from creating the Facebook Ad design and writing the description and primary text to using the right pitch, layout, products, and fonts, UI designers and content creators play multiple roles in brand development and marketing.
Once that’s settled, incorporate the following tips in your Facebook Ad marketing strategy to reach more customers on Facebook.
- Highlight Your Brand Value in Your Ads
Products might change, but the brand will remain the same. Customers might forget the product but will remember the brand the next time they hunt for clothes.
So, establish an emotional connection with your customers so they can stay loyal to you. Boost your brand value in your ads so customers can relate to you.
Use brand colors, replace the default text with your company values, use relevant music or voiceover, and always use a story with a subtle CTA.
- Add User Generated Content
User-generated content is anything created for your brand but not created by you. For instance, if a customer of yours, who is also a Tik Tok fashion icon, makes an unboxing reel with your products, it is called User Generated Content or UGC.
As one of the leading social media agency in Delhi, we know that shoppers pay a lot more attention to what others share about you online than what you share about yourself.
So, focus on promoting content shared by your customers.
If you want to know how to get more User Generated Content for your fashion brand, talk to our marketing executives and choose our flexible social media marketing services.
- Advertise New Arrivals
Customers are tired of seeing the same clothes and designs on different marketplaces like Myntra, Flipkart, and Nykaa.
And so, the moment you advertise your new arrivals, they’d drive to your website and be the first to buy and flaunt your latest launches.
Success of a fashion brand heavily relies on displaying a variety of outfits in different sizes. If you nail this aspect, your website will have more shoppers than anywhere else.
- Add Product Description and Benefits
If your clothes offer more comfort during summer, are made from certified fabrics, or solve an essential clothing problem like wrinkling, highlight these benefits in the Facebook Ads Primary Text description.
For instance, Spatika Clothing’s unique selling proposition is its modern interpretation of traditional Indian textiles and handcrafted and handwoven clothes by local artisans.
They have highlighted these features in all their ads.
Consumers purchase clothes based on three things – is the new brand better, cheaper, and looks good? The decision-making points change when it comes to purchasing kids’ clothing – consumers then look for comfort, quality, and ease of wear.
- Boost Ads for Special Occasions
Indians love festivals and celebrations, and creating ads for special occasions is one of the easiest ways to double sales. It gives you a chance to introduce a new clothing range and attract customers with engaging and relatable content.
In fact, to increase sales, many fashion brands hire services from digital marketing and social media agency in Delhi for Facebook Ad marketing right before festivals or wedding seasons.
It is also a golden chance to improve your brand awareness. Example: New lehengas for the bride and bride’s maids, encouraging children to celebrate Mother’s Day with mom’s favorite outfits, and cashing on Raksha Bandhan and Diwali giveaway contests.
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