Has your website traffic suddenly dropped? Rankings slipped overnight? You’re not alone. Many website owners panic when a Google algorithm update hits. But panicking doesn’t solve the problem—action does.
A trusted SEO Company in India can help you diagnose the impact, fix what’s wrong, and rebuild your rankings over time. Whether it’s a core update, spam update, or product review update, the right SEO strategies can restore your website’s position.
This guide shares actionable tips to recover from an algorithm hit—based on real insights used by top SEO agencies.
What Is a Google Algorithm Update?
Google updates its search algorithm regularly to improve the quality of search results. Some updates are minor and go unnoticed. But core updates or major rollouts can significantly shake up search engine rankings across industries.
Here are a few types of updates you may have encountered:
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Core Algorithm Updates: Affect overall ranking signals (quality, authority, relevance).
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Spam Updates: Target low-quality, manipulative content or unnatural link practices.
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Product Review Updates: Favor high-value, in-depth review content over thin affiliate content.
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Helpful Content Update: Demotes AI-written or unhelpful content.
If your traffic dipped right after an update, it’s time to reassess your SEO strategy.
Step 1: Confirm the Update Impact
Not every traffic drop is due to an algorithm update. Before you jump to conclusions:
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Check Google Search Central Blog or trusted SEO news sources (like Search Engine Journal) to verify if there was a confirmed update.
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Use tools like SEMrush Sensor, Mozcast, or Rank Ranger to track fluctuations in rankings across the industry.
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Review your own traffic drop in Google Analytics and Google Search Console:
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Which pages were hit?
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Which keywords lost ranking?
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Did the drop align with the date of the update?
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This data gives a direction to your recovery plan.
Step 2: Conduct a Full Site Audit
A proper audit is the foundation of any SEO recovery. An expert SEO Company in India will audit your website for:
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Technical SEO issues: Slow speed, broken links, crawl errors, mobile usability
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Content quality: Thin, duplicate, or outdated content
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Backlink health: Spammy or toxic links affecting domain trust
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User experience: High bounce rates, low dwell time, confusing layout
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Content structure: Use of headings, keyword relevance, image optimization
Audits help identify what changed and what areas need the most attention post-update.
Step 3: Improve Content Quality
Most Google updates in recent years focus on content quality and user satisfaction. If your rankings dropped, your content might not be up to current standards.
What to do:
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Update outdated articles with fresh stats and info
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Remove or consolidate thin or overlapping content
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Add value with original research, real insights, or expert commentary
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Write for humans, not search engines—improve readability and tone
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Include FAQs, internal links, and supporting visuals to keep users engaged
A good SEO Company in India will re-optimize underperforming pages with the right keywords and fresh relevance signals.
Step 4: Fix Technical SEO Issues
Google bots must easily access and index your site to rank it. Even small technical issues can hurt performance.
Ensure the following:
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Your website speed is under 3 seconds (check with PageSpeed Insights)
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Mobile usability is flawless (test in Google Search Console)
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All broken links, 404 errors, or redirect chains are fixed
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Sitemap and robots.txt are properly configured
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Core Web Vitals (loading, interactivity, layout shift) are in good health
Top SEO agencies include technical SEO as part of their monthly services to ensure your site is always in compliance with best practices.
Step 5: Strengthen Your E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—key factors used by Google to assess your content quality, especially in YMYL (Your Money or Your Life) niches.
To improve E-E-A-T:
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Include author bios with credentials
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Cite reputable external sources
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Add customer testimonials, case studies, or certifications
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Show your brand presence across social channels and directories
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Link to internal blog content that supports your authority on the topic
Google wants to serve users the most credible content. Make sure you’re signaling that clearly.
Step 6: Clean Up Your Backlink Profile
Toxic or spammy backlinks can cause penalties or ranking drops—especially after spam-focused updates.
Perform a backlink audit using tools like Ahrefs or SEMrush. Look for:
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Irrelevant or non-contextual backlinks
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Paid link schemes or PBNs (private blog networks)
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Low-quality directories or forum links
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Sudden spikes in link velocity
Disavow toxic links via Google’s Disavow Tool and focus on earning quality backlinks through guest posts, PR features, content marketing, and brand mentions.
Step 7: Monitor Progress and Be Patient
Recovery takes time. After making fixes:
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Track your keyword positions weekly
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Monitor organic traffic in Google Analytics
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Check crawl and indexing status in Google Search Console
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Continue publishing new, helpful content
Avoid quick fixes or shortcuts. Google rewards consistent quality over time. Be proactive but patient.
Why Choose DI Infotech – A Trusted SEO Company in India
When your business depends on organic traffic, even a slight algorithm dip can affect sales. That’s why working with an experienced SEO Company in India like DI Infotech can be your best decision.
Founded in 2005, DI Infotech Leaders Pvt. Ltd. offers tailored SEO solutions backed by:
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Deep algorithm understanding
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In-house SEO and content experts
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Real-time monitoring and analytics
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Content revamp and recovery planning
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Transparent reporting and continuous improvements
With clients across India, USA, UK, and Australia, DI Infotech has helped startups, eCommerce brands, and enterprises bounce back stronger after updates—and maintain top rankings for the long run.
Final Words
A Google algorithm update doesn’t have to spell disaster. With the right strategy and expert support, you can identify what went wrong, fix it, and come back stronger.
Partnering with a professional SEO Company in India ensures you're not just reacting to updates—but staying ahead of them. Let experts like DI Infotech handle the technicalities while you focus on your business.
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