Email remains one of the most powerful tools in a digital strategy, especially when paired with performance tracking. While newer platforms grab attention, email marketing consistently delivers high returns when managed by professionals who understand how to combine creativity with results. That’s why choosing an email marketing agency with performance marketing experience can offer better outcomes for businesses looking to grow.
This article covers how to select a partner who manages not only your email campaigns but also tracks them with precision. If you're based in Delhi or targeting customers in India, selecting a performance marketing company in Delhi with proven experience in email strategy can help your campaigns succeed faster.
Why Email Still Matters in Digital Marketing
Emails provide a direct line to your audience—unlike social media, where visibility is often limited by algorithms. Emails reach your customer’s inbox and offer control over:
Message timing
Personalization
Call-to-action clarity
Visual layout
A well-structured email campaign can help:
Announce new products or services
Recover abandoned carts
Re-engage inactive customers
Nurture leads through sequences
But to be effective, emails must be part of a performance-oriented approach.
Look for Agencies That Offer End-to-End Campaign Management
Sending one-time newsletters is no longer enough. Your agency should handle:
Campaign planning
Copywriting and design
Segmentation
Automation setup
A/B testing
Reporting
This ensures each email serves a purpose and reaches the right segment at the right time.
Understand Their Approach to Segmentation and Personalization
Not all subscribers are the same. Segmentation helps improve open and click-through rates.
Ask how the agency creates lists based on:
Customer behavior
Demographics
Purchase history
Engagement level
Also, see if they personalize:
Subject lines
Product recommendations
User names or locations
Timing of emails
A skilled performance marketing company in Delhi will treat email as part of the conversion funnel, not just as a communication tool.
Request Samples and Performance Reports
Ask for sample reports or dashboards from past campaigns. Strong indicators include:
Open rate trends
Click-through rates
Conversion rates
Bounce and unsubscribe data
Agencies should be able to explain:
Which subject lines worked best
Which templates had the highest engagement
How user behavior informed improvements
These reports show how well the agency learns and adapts.
Check Which Email Tools and CRM Platforms They Use
Top agencies will work with platforms such as:
Mailchimp
Klaviyo
HubSpot
Zoho Campaigns
ActiveCampaign
Ask if they can integrate these with your CRM or eCommerce platform. Integration helps with automation, revenue tracking, and customer lifecycle management.
Evaluate Their Testing and Optimization Process
Look for an agency that treats email like any performance channel. That includes:
Subject line testing
Template layout variations
Time-of-day scheduling experiments
Audience response tracking
Good agencies regularly update strategies based on test results. This leads to smarter campaigns over time.
Ask How Email Fits Into a Broader Performance Strategy
Email should support your full marketing plan. The best agencies will:
Retarget ad traffic through email
Re-engage previous customers
Use lead magnets to grow the email list
Pair email campaigns with product launches
If the agency also functions as a performance marketing company in Delhi, they’ll align email with PPC, social media, and organic strategies.
Review Their Industry Experience and Client Profiles
Email strategies vary based on industry. Choose an agency that has worked with businesses like yours.
For example:
SaaS companies often use onboarding sequences
eCommerce brands focus on cart recovery and seasonal campaigns
Service providers send reminders or renewal notices
Request sample campaigns or performance summaries relevant to your industry.
Transparency in Pricing and Deliverables
Avoid agencies that bundle too much or hide pricing. Ask for clear breakdowns:
Number of emails/month
Number of segments managed
Frequency of reporting
Availability of performance reviews
A good agency will also provide estimated response metrics and targets before launching the campaign.
How DI Infotech Combines Email with Performance Marketing
At DI Infotech, we design email campaigns backed by data. As a trusted performance marketing company in Delhi, our email marketing services are built to:
Improve subscriber engagement
Recover lost sales
Convert new leads through automation
Integrate seamlessly with paid ads and website analytics
Our team builds monthly calendars, segment-specific flows, and post-campaign reports. We test consistently and scale campaigns that work.
Whether your goal is brand nurturing, sales conversion, or client retention, we structure our campaigns for measurable success.
Final Thoughts
Choosing an email marketing agency that understands performance is a smart investment. It ensures each campaign is tracked, adjusted, and aligned with your broader business objectives.
If you're based in or targeting Delhi, work with a performance marketing company in Delhi that goes beyond newsletters and applies a complete campaign strategy. With the right support, email can become your highest-ROI channel.
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